The Petfinder boards have been buzzing with the saga of Joy Turock of Joyful Rescues in western New York. Apparently, the rescue took in some lost dogs which has now led to the group and its president to be accused of dog-napping.
Now, after reading about this I went to the group's Web site (www.joyrfulrescues.com) to see if they would have a response. I was pleased to see they have a response (or link to a response, rather) on their homepage. I'm not too impressed with how the only way to access the statement is via a PDF; depending on a user's computer, downloading a PDF can take a lot of time. Many users simply choose not to download a PDF. I don't think this is a good strategy, particularly when dealing with negative media attention and possible criminal charges.
I also don't link the headline for the link "'Stolen'=LOST Dog News-Get the Facts." I probably would have opted for something along the lines of "Click here for the facts about the recent WVIB story." As for the statement itself, I think its lead-in is too preachy. Better to start with the facts than turn JQP away with finger-pointing.
This is why i will shortly be posting a new article on my Web site regarding crisis communications strategies.
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