Welcome to PR for Animals

So, why "PR for Animals?" After all, millions of shelters and animal rescue groups all have the best interests of animals in mind. Or do they?


Yes, they do. Before I write anything else, let me be clear that there are many volunteers and severerly underpaid workers who are committed to helping animals in need. My goal is not to undermine their efforts. I intend to use this blog as a forum for providing tips and effective public relations techniques for animal rescue volunteers, and to some extent, shelter workers and volunteers.


Why rescue groups? Well, rescue groups are staffed entirely by volunteers who more than likely do not have the resources to take public relations classes. And why should they, you may be asking.


Effective public relations equals more animals in loving homes. It's that simple. PR is a way to get the word out about your rescue group. It's also having an effective media relations strategy when things go wrong. What if that potential adopter you denied last week (you know the one who lets all of her cats outside and keeps the family dog chained in the backyard) calls the editor of your local newspaper complaining that "it's easier to adopt a child" than a dog from your organization? Do you know how you would respond?


In an ideal world this will never happen. Through my posts, however, you will learn how to navigate your local newspaper and see your press release (or a reasonable facsimile thereof) in print. I may even offer advice that leads you to change your rescue group's practices. Ultimately, I hope this blog provides a way for the rescue community (and other animal advocates) to discuss ways to interact with the media and to get the word out about adopting through rescue.


What is this blog not?


This blog is not a forum about veganism, vegetarianism, animal testing, etc. While I have close friends that are vegetarian, I choose to eat meat (albeit rarely) and I want this blog to focus primarily on animal rescue groups who work to save homeless pets and dogs and to spread the word to "adopt not buy" (except from an extremely well-researched and reputable breeder).


Nor is this blog intended to bash specific groups. If I hear about a rescue group in the news, I may respectfully comment on their practices but I generally try to leave a little benefit of doubt as I believe that at heart we are all good people. So, let's be respectful, commentators...

Now, let the blogging begin!